Always one step ahead

The ability to Retalco to "see ahead" in anticipation of the market trends together with speed, innovation and teamwork are the key to its success.

Retalco was founded in 1995 by a group of super-engineers led by Giovanni Cianferoni experts in the implementation of management for large retail chains (Coop, Carrefour) and immediately sensed the potential of the Internet. With the experience gained in the field of international trade, having developed projects for clients such as Sharp, Siemens-Nixdorf and NCR, began to study the network focusing on e-commerce sector.



once again anticipating the times, Retalco creates freecomm®, the first Italian e-commerce platform, introducing e-commerce in Italy. In a short time freecomm becomes a standard for sale online, now used by many public institutions and private companies from the best: a revolution in the world of internet.


materialize the first realizations of high-tech work on behalf of companies such as Mercedes-Benz, Everlast, Varta Batteries. In particular, on behalf of Mercedes-Benz Italy, in collaboration with the Ministry of Education made ​​a portal to search for graduates of technical institutes leading the recruitment of 200 students.


is contracted by Class Publisher to study a system for managing foreign exchange goods. Freecomm once again demonstrates its great flexibility in being able to adapt to this new job brilliantly. On this occasion, are enhanced by the talents of back office and warehouse management which then become an integral part of freecomm later versions.


The vocation to promote their region is highlighted when it is called upon to carry out projects of local marketing such as Wine & Fashion Florence on behalf of the Province of Florence. But it reaches its climax when the regional Tuscany Region freecomm decide to use as a standard platform for their Official Portal, By participating in the project of the Portal of Tuscany, Retalco marks an important milestone in the path long since begun to promote Tuscany making available to the community on its technological expertise.


Retalco tightens important partnerships for the realization of e-commerce projects with institutions such as the Chamber of Commerce, the Teatro del Maggio Musicale Fiorentino, the Consortium of Chianti Classico, Bolgheri DOC Wine Consortium, the International School Polimoda chaired by Ferragamo.


Retalco is the leader on the national territory in the creation of platforms for sale online. Companies such as Elettrodomo, Italian portal of reference for the sale of appliances, operate with freecomm million monthly visits.


is the breakthrough of e-commerce in Italy. The online sales leap indeed from 4 billion to 8 billion in revenue in fact bringing our nation in the era of electronic commerce. In this period Retalco decides to open the portal Vendy, launching the fashion portals "BLOGSTORE", ie containers of companies with the aim of promoting individual stores within a Virtual Shopping Mall. The success of this initiative is stunning in a short time thousands of companies participating in our project by Retalco of the most important reality e-commerce in Italy. In this period Retalco opened its development center in Tunisia, where he began the development of mobile applications.


Retalco launches M•IO, the revolutionary way to present your company on the Internet. In the wake of what he had represented the smartphone for digital devices, a single object that included a phone, a camera, a computer, a music player ... Retalco has decided to combine in one place all that is needed to company to be present on the Internet: a web site, an online store, a blog, a business card ... all controlled by a simple and intuitive control panel.


Retalco holds a strategic alliance with AIS, the Italian Association of Sommeliers for which he created an innovative project called "AIS WINE SHOP", confirming its specialization in the food and wine world, and particularly in the wine. In this period Retalco opens its U.S. headquarters in New York, in order to manage more effectively the exports of the products concerned DG (Dangerous Goods) such as perfumes, wine and other food products.


Retalco is called the Italian Government through the Ministry of Foreign Affairs to create a portal dedicated to Made in Italy to launch the initiative of the first International Forum of Made in Italy took place in Monaco.


Retalco handles online sales for thousands of companies from the Made in Italy among the most prestigious in Italy and thanks to its circuit portals freecomm provides our customers with an unparalleled media exposure, millions of visitors at your disposal.